Diploma Lecture March 2014

How the technology superbrands get us to buy their stuff, trust them and idolise them.

Fashion novice Alex Riley dives into the world of clothing superbrands.

Series which tells the story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands. The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.

Around the world, obesity levels are rising. More people are now overweight than undernourished. Jacques Peretti traces those responsible for revolutionising our eating habits

Around the world, obesity levels are rising. More people are now overweight than undernourished. Two thirds of British adults are overweight and one in four of us is classified as obese.

Jacques Peretti investigates how the concept of 'supersizing' changed our eating habits forever. How did we - once a nation of moderate eaters - start to want more?

Jacques Peretti examines assumptions about what is and is not healthy. He also looks at how product marketing can seduce consumers into buying supposed 'healthy foods' such as muesli and juices, both of which can be high in sugar.

Why do we buy what we buy? Jacques Peretti investigates consumerism and the people who try and shape the public's appetites

Why do we buy what we buy? Jacques Peretti investigates consumerism and the people who try and shape the public\\\'s appetites.He also reveals how consumerism is driven by an appetite for \\\'new\\\' products.

Jacques Peretti reveals how fear is used by marketers to drive consumer spending.

We learn how selling to children makes childlike consumers of us all.