Mark Miodownik reveals the amazing stories behind everyday objects of desire and how they are miraculously transformed from raw materials into the very stuff of the modern world.

Professor Mark Miodownik concludes his odyssey of the stuff of modern life. This time he looks at how materials have enabled us to indulge our curiosity about the world around us.

How the technology superbrands get us to buy their stuff, trust them and idolise them.

Fashion novice Alex Riley dives into the world of clothing superbrands.

Why do we buy what we buy? Jacques Peretti investigates consumerism and the people who try and shape the public's appetites

Why do we buy what we buy? Jacques Peretti investigates consumerism and the people who try and shape the public\\\'s appetites.He also reveals how consumerism is driven by an appetite for \\\'new\\\' products.

Jacques Peretti reveals how fear is used by marketers to drive consumer spending.

We learn how selling to children makes childlike consumers of us all.