UCL Centre for Languages & International Education

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'rhetorics' returned 2 items

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Speech-making is the art of persuasion. Well-honed rhetoric appeals not just to the mind, but to the heart and, deeper down, in the guts. Examining the speeches that provoked radical change, surprised pundits or shocked listeners, poet Simon Armitage dissects what makes a perfect speech.

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Speech-making is the art of persuasion. Well-honed rhetoric appeals not just to the mind, but to the heart and, deeper down, in the guts. Examining the speeches that provoked radical change, surprised pundits or shocked listeners, poet Simon Armitage dissects what makes a perfect speech.